We represented the fashion world through the ploy of the circus metaphor. Fashion is presented as a welcoming area, where differences are celebrated as potential, and as a world of wonder and surprise. Within the set, white is translated into a space that is infinite but surrounded by a cage, a physical but not visual boundary, where the typical elements of the circus are naturally found, such as the lions’ platforms, the musical instruments and the jugglers’ clubs and hoops, stripped of their traditional colours and immersed in a flow of whiteness. The fashion accessories interact very naturally with the dreamlike quality of the set, creating visual references and unexpected content.
APERTURE SECTION FASHION 2004 – 2009
BODHA & GILDA
ANNA DE FALCO
FLY IN PRODUCTION