The difficulty of this project, and therefore the greatest stimulus, stemmed from the need to photographically represent something that has no material form. The theme: alternative therapies in terms of beauty, with a focus on music therapy, colour therapy and aromatherapy. The choice we made was therefore to recreate an atmosphere poised between New Age and hyperspace. We wanted to evoke a dimension of wellbeing that fell outside the everyday to become extraordinary. The synergies with make up artists and hair stylists that made it possible to define the unusual look in keeping with the subjects treated were central to the development of the image.
IO DONNA/CORRIERE DELLA SERA
BODHA D’ERASMO & GILDA