We accepted the challenge of taking on a major new project for Pomellato: blending Marketing and Poetry. While on the one hand it is essential to visually describe the jewellery by sculpting it in the lustre of precious metals and in the richness of the stones, on the other it is crucial to create a story around the object that can turn it into desire. The narrative pathway is formed by the flowers. Whites. As delicate and intense as a Japanese haiku, they synthesise the Western imagery of marriage with Japanese culture, paying homage to it in representing the celebratory mood of the meeting. The complexity of these elements is revealed by the light, which interacts with them to enrich the image of different sensory sphere.
ADV “In Love” BRIDAL COLLECTION JAPAN
BODHA D’ERASMO & GILDA
FLY IN PRODUCTION